The ArchWhite93-NDR has an avg. LRV of 93.2%. This is the highest total reflectance white coated ceiling product on the market. The reflected light is uniform and so even that it is difficult to distinguish the difference in brightness at different viewing angles.
The typical textured coil coated surface has and LRV avg. of 90.1%. It is worth noting that a number of the textured coatings on the market avg. 85% to 86%.
The typical smooth matte surface has an avg. LRV of 83.3%. Regardless of the smooth matte finish it still reflects the majority of the light in a simi-directional pattern.